Best Practices in the Digital Health Industry
health care insurance, reform, H1N1, contamination of food and stories to pull our heartstrings daily discussion topics in newsrooms, blogs and dining tables across the nation. There should be no surprise that many of the 50 influential digital social causes related to health.
Health is clearly in the American psyche. Now the question is why have these health causes came our digital influential classification? Why so much buzz around it and why people are so willing to take personal reasons apparently related public health in the media? We are here to examine what makes social enterprises in health causes in our list of the most influential. In assessing the success of these health companies, we learn lessons that extend universal brands in other categories:
Lesson 1: Tell me a story.
When you think about a social cause "health" business as our list of influential Digital, the latest brand association that wants to have is the "disease", "sadness" or "isolation." These associations are sterile and negative health. However, healthcare companies on our list of social cause realize that anything but impersonal health, health is human, alive and dynamic. Health is about connections and people, so use social media should be more natural. Of course health is serious and subdued, but why harp on the negative when you can try to advance in recovery. In fact, these companies are causing social health of our list of influential digital because they have so much success in customizing your brand and creation of that warm feeling confused. They are able to do this through the stories they tell. By sharing stories of helping patients, followers can connect to the mark in a warm and meaningful. We see this in the case of the presence of our companies strong on Facebook and other social media. Komen, for example, has an outstanding participation, "a history" of functions. American Cancer Society also retains indeed his followers with his optimistic 'Circle of sharing "and" Stories of Hope "tools. This emotional bonding then promote greater exchange and word support mouth.
Lesson 2: Mobilize community
Komen Breast Cancer Walk has been called a "global movement." In fact, you can call a movement for the financial and emotional support of the masses for the cause, and also, literally, because of the mass movement that mobilizes physical. The Komen Breast Cancer encourages supporters to walk out on the road on the active support of the cause-while promoting physical exercise to stay healthy. In fact, it is said that those who do good; feel good. With over one million participants since 2005, the walk Komen does a lot of people feel good. In addition, gaining press coverage and honor survivors and the dead, the walk raises significant funds for the company. The walk leads to a lot of references in the recruitment of persons to sponsor walkers. This activity often takes place online. The digital influence continues after the walk, as participants proudly show your ID card Komen honor to complete the walk and in doing so, further endorse the brand and expand its digital influence.
Lesson 3: Define your market
AARP deserves its place in the list of digital influential because it has managed to return to the levying of frame around your target audience and, in so doing create intense loyalty. Instead of the old "People" trademark, AARP rebranded to be more of a club for those mature enough to be "in the know." communication AARP also reflects this: "feeling groovy" language now makes it cool and influential membership in this club "Leading positive social change." Moreover …
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